Privacy Policy

Our Privacy Policy.

Accordingly, within our privacy policy, we have put in place measures to ensure that any personal information or data that we obtain from you in connection with the website (“the website”) are processed in accordance with the accepted principles of good information handling.

What data do we hold about you?

We hold the personal information and data (“the data”) provided by you during the voluntary application process to tailor our service to your specific interests and requirements. We only hold your data where you have completed an application form and you should take great care at all times.

Where is your data stored? is a trading style of Silver Choices, who is the registered data controller for the purposes of the Data Protection Act 1998. We hold all data provided by you securely and in confidence in our computerised records. You have a right to inspect the data we hold about you. If at anytime you wish to do so, you should write to our Data Protection Compliance Officer at the address in our contact details and then inform us straightaway of any inaccuracies in the data we hold.

How do we use your data?

The nature of our service means that in addition to providing products and services directly to you, we share your data with partners who provide the products and services that you request. For instance, if you want to apply for a particular product or simply require more information about it, we may pass your relevant data to the product provider to fulfill your request.

Occasionally, we may also contact you by phone, e-mail or otherwise to inform you about products and services which may be of interest to you. However, if you prefer to opt out of such “direct marketing” activity, please contact us and we will remove you from our contact database. However, please remember that by opting out, we will not be able to contact you about products or services that may benefit you.

We also extract certain information from your data for the purpose of generating statistics but it is not possible to identify you from these statistics.

What are “cookies” and how do we use them?

Our website uses “cookies” to track use and allow customers to purchase from our website. Please note that these cookies do not contain or pass any personal, confidential or financial information or any other information that could be used to identify individual visitors or customers purchasing from our website. Please note that you are free to refuse cookies. However, for purely technical reasons this may prevent you from purchasing from our website. This is because anonymous cookies are commonly used to keep track of the areas of our website that receive the most interest, helping us to keep the website updated with information that required by our visitors.

How do we keep your data secure and confidential?

We use encryption and authentication procedures to protect your sensitive data. In addition, our staff has a personal responsibility for maintaining user confidentiality. We provide training and education to all our staff to remind them of their obligations, which are fully supported by our internal policies and procedures. We only pass data to third parties where the security and confidentiality of your data is assured.


E-mail addresses are required in order to make applications for some features on the website. Occasionally, we will send you special e-mail newsletters and flyers that keep you informed of news, articles, special offers and new developments within the company.

In each e-mail we send, there are normally instructions that allow you to “unsubscribe” to this service should you not wish to receive e-mails in the future.

Telephone Calls

If you call us or we call you, we may record or monitor telephone conversations to provide additional security, resolve complaints and improve our service standards. Calls may also be monitored for staff training purposes.

Transfer of the website

Notwithstanding anything else that has been agreed or represented (in this Privacy Policy, the Terms of Use, or otherwise) if the website is transferred to another provider, we may transfer data obtained from you in connection with the website to the new provider.